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Making life better with technology: Building on LG’s household name to become a B2B leader

How we helped LG Business Solutions secure 2m+ coverage views and…

Published  

28/01/2026

case-studies

3Thinkrs | Making life better with technology: Building on LG’s household name to become a B2B leader

Brand positioning

 

Repositioning LG from a consumer electronics giant to a B2B technology partner

 

190 media stories helped showcase LG’s business technology portfolio

3Thinkrs | Reaching 6m people (and their dogs) with paw-sitive PR for Biscuit’s pet care app

Data-led PR

Turning Biscuit’s pet care data into headlines reaching millions of UK dog owners

5.9 million coverage views in two months through data-driven storytelling

3Thinkrs | Amplifying a billion-dollar business’s cloud proposition in the UK

Media strategy

Helping Informatica lead the UK’s AI and data management conversation

60 tier-one stories in 18 months including CNBC, BBC and The Times

3Thinkrs | How industry expert interviews built new brand authority

Influencer strategy

Helping GoodShape build authority through interviews with industry leaders

20 influencer interviews supported brand growth and event lead generation

3Thinkrs | PR Fuels Expansion of Fast-Growing Brand into UK

Market expansion

Turning ManageEngine’s UK data centre expansion into a brand-building opportunity

Five tier-one leadership interviews strengthened credibility with UK buyers

3Thinkrs | Relaunched Employee Wellbeing Company Lands 78 Nationals

Brand relaunch

Reintroducing GoodShape as a new force in workplace wellbeing

259 stories and 16.4 million views in the first two years

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