Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
NYSE-listed Informatica is a pioneer in AI-powered data management. Its Intelligent Data Management Cloud™ (IDMC) platform helps organisations turn data chaos into data clarity. When 3Thinkrs partnered with Informatica in January 2023, the challenge was making a sophisticated enterprise data platform resonate with C-suite buyers — and making it land consistently across the UK.
Our approach was built around news agenda alignment — positioning Informatica’s perspective against the stories already dominating headlines, so its message reached prospects at the moments they were paying attention.
This included rapid response commentary (including on the European Parliament’s AI standards vote), high-profile executive interviews on CNBC Europe’s Squawk Box and Street Signs, a BBC Pathways to Success profile, and long-form thought leadership across key verticals including retail, manufacturing, and logistics.
“Data and AI are buzzwords on every business leader’s lips. Data is the key to knowing who you’re selling to, how well you’re engaging with them, what obstacles you might face in the future and, often, how to overcome them. And AI is advancing this decision-making process at the speed of light.
“Businesses that have confidence in the quality of their data will outperform competitors, and Informatica helps build this crucial data foundation, empowering AI to generate valuable, trusted information. It’s a busy space but 3Thinkrs enables us to stand out. They make our points of difference heard, and clearly explain the benefits of our platform to our audience.
“That’s what 3THINKRS helped us achieve. They know how to navigate the media landscape, the angles within stories that will play to our message, and how to land top-tier opportunities. The team has understood and executed on our strategy since day one. We’ve been thrilled with the results they’ve achieved for us within UK.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
