Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
LG’s ‚Life is Good‘ slogan is synonymous with consumer electronics in homes worldwide. But how do you take that brand equity and convert it into B2B credibility — with a £7.5bn revenue target in sight?
That was the brief when 3Thinkrs partnered with LG Electronics at the start of 2024. LG Business Solutions encompasses an ambitious B2B portfolio: bulletproof LG gram laptops, large-format display solutions, and energy-efficient heat pumps. The challenge was making sure the right business buyers knew about it.
Working with LG’s marketing and sales teams, we mapped its B2B divisions — Air Solutions, Information Display, and IT — against buyer personas and sector pain points. Our PR and media relations programme used thought leadership, product innovation stories, and executive insights to build relationships with top-tier journalists and cement LG Business Solutions as a trusted voice across its verticals.
A press trip to LG’s headquarters in Korea was a standout — resulting in Computer Weekly (700,000+ readers) running a deep-dive into LG’s B2B strategy.
“3THINKRS has been pivotal to aligning our PR with our sales and marketing goals, helping us to prioritise and elevate key innovations within our B2B portfolio at the right time.
“The team blends seamlessly with our marketing and sales team. Their strategic guidance, regular check-ins, and ability to mix media expertise with creative storytelling have meant our messages consistently land in the right publications and deliver measurable impact.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
