Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
When GoodShape launched in 2021, it faced a classic new brand challenge: how do you quickly build brand authority in a crowded market, reach the right decision-makers, and generate content that drives leads — all at once?
GoodShape (formerly FirstCare) had evolved from employee absence management to delivering data-led wellbeing insights that help leaders make better decisions for their people and their business. The rebrand signalled a new direction; the communications strategy needed to back it up.
GoodShape was attending high-profile industry conferences as an exhibitor and keynote speaker. 3Thinkrs ran a structured influencer interview programme from its exhibition stand — reaching out to keynote speakers and senior figures for short filmed interviews that linked their expertise to GoodShape’s message.
Outputs included blog posts, edited interview videos, and social content — all targeted at GoodShape’s priority sectors and, where possible, its target customers, supporting an ABM approach.
“Being able to associate our brand with top thought leaders, so early after launch, has definitely helped GoodShape to quickly build authority within the industry.
“Besides boosting brand recall, we’ve been able to produce a wealth of punchy, thought-provoking content that challenges leaders to ask themselves if they’re doing enough to support their people and – in turn – their business.
“3Thinkrs has been invaluable in managing the process, helping us hone in on questions that will resonate with prospects, and establishing connections that have grown our network of experts and prospects too.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
