Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
How do you shift market perception of a service established for nearly two decades — and convince a new audience you’re something genuinely different?
That was the brand relaunch PR challenge facing GoodShape (formerly FirstCare) when it partnered with 3Thinkrs in 2021. FirstCare had pioneered employee absence management since 2004. GoodShape’s rebrand signalled a new direction: challenging ‚wellbeing washing‘ in corporate leadership and replacing well-meant words with evidence-based action.
GoodShape has the largest database of its kind: 750,000+ employee records and 1.2 billion wellbeing data points. We worked with GoodShape’s marketing, sales, and data science teams to turn that proprietary asset into media gold.
Our PR strategy targeted tier-one national and trade press with four content types: exclusive data stories tied to breaking news; thought leadership articles; expert feature contributions; and rapid response commentary (including on the COVID ‚pingdemic‘).
“We introduced the GoodShape brand to market at a time of massive upheaval in the world of work. We needed to let business leaders know that our service offered something truly different, which would help them navigate those challenges and come out stronger.
“We’d done exciting things with our rebrand, which clearly announced that we were taking a very different approach to our competitors. And we wanted that uniqueness – almost disruptiveness – to be seen and remembered by our prospects, our clients, and the industry at large.
“3Thinkrs have been great at understanding the nuances of our message, and working with our data scientists to draw out the stories that will support it and resonate with the press. The coverage speaks for itself, and it’s a great trust signal when talking to existing and prospective customers.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
