Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
Within two years of launching in 2022, pet care app Biscuit had amassed 150,000 users. When it partnered with 3Thinkrs in spring 2024, the goal was simple: grow awareness further. The brand had landed consumer PR hits before — but needed its stories to reach more people, and to land when they did.
With 150,000 users spread across the UK, one word stood out to us: data.
We worked with Biscuit’s marketers and data scientists to surface the app’s most compelling statistics — insights that would hook journalists while showcasing the platform’s impact on dog and owner health. We then helped Biscuit gather real app user case studies and photos to bring the data to life.
Our media relations strategy ran across three tracks: exclusive data-led stories to national media; targeted regional data stories; and personal case studies for journalists wanting the human (and canine) angle.
“3THINKRS took the time to truly understand what sets Biscuit apart. Their creative approach to leveraging our data, combined with powerful storytelling, allowed us to connect with dog owners across the UK in a meaningful way.
“From national headlines to local radio shows, the work not only boosted awareness but also sparked genuine conversations about pet health and wellbeing. Their ability to align our PR strategy with our business goals made a real difference, and the results speak for themselves.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
