Fresh Ink
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
3Thinkrs’ expertise lies in translating technical features and innovations into narratives that resonate. With our signature ‘Think, Sync, Ink’ storytelling framework, we craft clear B2B messaging that grabs the attention of industry experts, journalists, and potential customers. Then we use proof points to convince and convert prospects.
B2B storytelling is about consistency and momentum. We craft content with the ‘rule of five’ in mind, aiming for several cross-channel touchpoints to drive brand recall. Whether it’s a research report, op-ed, product announcement, or customer story, we nuance assets for every channel and audience, so your story reaches further, resonates deeper, and sparks conversation.
It’s all about pipeline – and the metrics that measure movement through the funnel. We work with clients to understand their full-funnel tracking capabilities. Then we report on content reach, engagement, lead generation, and pipeline influence.
3Thinkrs uses its competitive intel frameworks, tech stack, and custom GPTs to analyse your market. We then extract competitive insights and customer needs and behaviour. From there, we identify your whitespace to craft a unique position within the market. Then, we apply creative concepts to grab attention.
A successful campaign relies on content that draws eyes to assets and is accompanied with a clear call to action. We produce engaging infographics, reports, social media posts, branded event stands, and interactive content that drive engagement and conversions across earned, owned, and paid channels.
It’s all about pipeline – and the metrics that measure movement through the funnel. We work with clients to understand their full-funnel tracking capabilities. Then we report on content reach, engagement, lead generation, and pipeline influence.
Go-to-market integration requires a unified roadmap where messaging, formats, and channels work together. Every piece of content should support the same brand and product story, reinforce the company’s market position, and accelerate buyer education.
3Thinkrs begins by distilling a brand’s story into a compelling narrative: essentially, who you are and what you can do. We then deliver actionable content calendars, amplification plans, and execution support, so strategy translates into measurable awareness, engagement, and pipeline impact.
3Thinkrs combines unique research with strategic storytelling to create a central asset that can be used to launch a go-to-market campaign. Next, we use our forward-planning tools to understand the best timing for the campaign. Then we identify the most influential channels, influencers, and media to help us amplify the campaign message.
At 3Thinks, we know tracking campaigns is critical. You can’t win if you don’t know where you stand. We measure campaign reach, engagement, and conversions. That includes the exact number of people reached by each article you are featured in, and how often your content is shared across ‘dark social’ (i.e. private, untraceable shares, like instant messages and emails).
Storytelling is about nuance. Once a new product or service is ready to launch, we look at how we can bring its impact to life. It isn’t about leading with technical features. It’s about leading with competitive advantage, and backing up that story with proof points. That could mean data on market demand, customer examples, or analyst, industry, and partner endorsements.
It is important to know when to pivot campaigns. We are focused on understanding if content is resonating. If it isn’t, we work with clients to pivot the message and strategy.
By keeping track of previous campaign performance and market growth metrics, we can use benchmarks to know what good looks like.
3Thinkrs works with some of the most notable B2B brands in the industry, helping them to lead the conversation and disrupt the status quo. We advise scale-ups, unicorns, and billion-dollar tech brands in sectors like AI, data, cybersecurity, energy, telecoms, finance, law, and infrastructure. Check out our case studies for examples of 3Thinkrs’ wide-ranging work.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
Brand positioning
Repositioning LG from a consumer electronics giant to a B2B technology partner
190 media stories helped showcase LG’s business technology portfolio
Data-led PR
Turning Biscuit’s pet care data into headlines reaching millions of UK dog owners
5.9 million coverage views in two months through data-driven storytelling
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
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