Fresh Ink
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
Every strong B2B social strategy starts with a clear audit. We look at your brand’s social presence against the competition – from reach and engagement to tone of voice and visual identity. We then turn those insights into a strategy built to perform: the content formats that resonate, the right posting cadence for brands and leaders, and the practical details that lift results, from timing and tagging to use of links.
Paid campaign optimisation is about data insights. 3Thinkrs treats paid social programmes as a live data source, which helps brands understand what’s working and what isn’t.
It starts with audience targeting and segmentation, through to testing and learning from different creative formats and messaging angles. We refine what works and scale it. And we call time on campaigns that don’t resonate.
Paid social is ultimately about driving and converting revenue. 3Thinkrs designs paid social media campaigns to put a brand message in front of the right buyers, at the right moment, in order to move them from interest to action. It is focused on qualifying leads, building stronger pipelines, and driving conversions you can track back to strategy.
3Thinkrs doesn’t just run ads in isolation. We connect paid social to a tech brand’s narrative, organic content, and wider go-to-market strategy. It is about sharper targeting, stronger creative, and messaging that resonates – all built on insights, and continuous learning from each campaign.
Paid campaign optimisation is about data insights. 3Thinkrs treats paid social programmes as a live data source, which helps brands understand what’s working and what isn’t.
It starts with audience targeting and segmentation, through to testing and learning from different creative formats and messaging angles. We refine what works and scale it. And we call time on campaigns that don’t resonate.
3Thinkrs helps B2B leaders turn LinkedIn into a revenue channel that supports reach, resonance, and relevance. The focus is on building credible presence to attract the right buyers, and spark conversations that convert into meetings.
A strong social selling programme aligns the company channel and executive presence, both working together to build influence. It starts with clear audience identification, focusing on the profiles that drive reach, engagement, and trust. From there, target accounts are defined and an account-based approach is applied, ensuring every interaction feels relevant, personal, and built to move relationships forward.
Executive presence starts with a clear personal brand. 3Thinkrs helps clients define their social persona, shape sharp, differentiated narratives, and build content frameworks rooted in what their audience is actively looking for. Then it’s about consistency. Showing up with intent, building credibility, and turning visibility into authority.
LinkedIn is still the most engaged platform for B2B influence, where buyers research, compare, and decide. But strong strategies don’t stop there.
Communities like Reddit play a growing role in shaping visibility, especially as they surface in AI-driven search and answer real customer questions. For employer brand, platforms like Instagram, YouTube, and Facebook still matter, helping to humanise your business and attract talent.
Beyond traditional channels, newsletters and creator-led platforms are gaining ground, giving B2B brands new ways to build influence, own audiences, and stay top of mind.
3Thinkrs collaborates with in-house teams to surface proof points and build competitive differentiation, so that content is distinctive and recognisable on LinkedIn.
Beyond that, 3Thinkrs helps tech brands understand what their prospects and customers care about, what questions they are asking AI search, and what content is being surfaced by competitors.
3Thinkrs tracks both community engagement (social media likes, reshares, comments, and follows) and revenue-based metrics (inbound leads, marketing qualified leads, sales qualified leads, pipeline and revenues).
Beyond that, we analyse the performance of specific campaigns or activations. Identifying what content drives engagement, what builds trust, and what actually triggers action.
3Thinkrs works with some of the most notable B2B brands in the industry, helping them to lead the conversation and disrupt the status quo. We advise scale-ups, unicorns, and billion-dollar tech brands in sectors like AI, data, cybersecurity, energy, telecoms, finance, law, and infrastructure. Check out our case studies for examples of 3Thinkrs’ wide-ranging work.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
Brand positioning
Repositioning LG from a consumer electronics giant to a B2B technology partner
190 media stories helped showcase LG’s business technology portfolio
Data-led PR
Turning Biscuit’s pet care data into headlines reaching millions of UK dog owners
5.9 million coverage views in two months through data-driven storytelling
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
Ruth Jones, 3Thinkrs CEO explains how working at peak productivity boosts quality results
3Thinkrs surveys 400 US and UK B2B CMOs on winning influence in B2B tech in the age of AI
3Thinkrs reveals how AI is rewriting B2B marketing rules, with 61% of CMOs updating their strategies
3Thinkrs shares its approach to work trips, handovers, and encouraging true time off
3Thinkrs comments on Google’s strategic market status in online search following CMA investigation