Fresh Ink
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
The journey from B2B marketing strategy to converted sales starts with a deep understanding of audience needs: What problems they face. What they’re curious about. And what they expect from brands. Building from that foundation, 3Thinkrs crafts distinctive content that generates influence and connects with buyers.
3Thinkrs starts by defining a brand’s position in its sector – clarifying its point of difference and core messages. We then ensure those messages are delivered consistently across channels, so the brand is visible, remembered, and trusted by prospects and customers.
At 3Thinkrs, our growth marketing campaigns are fully integrated, and data driven. They combine brand storytelling with marketing, PR, and sales strategies. They focus on the creative talk track that ensures the brand and campaign stands out in a noisy market. And they weave-in product and service storytelling, to drive the customer from brand recognition to sales conversion.
Growth marketing with 3Thinkrs is designed to drive influence across the whole customer journey. We start by ensuring your brand is discoverable through strong GEO positioning. We then use organic and paid LinkedIn media to reach and engage B2B audiences. Then we support conversion through always-on email campaigns to drive traffic to landing pages – optimising throughout.
To assess a growth strategy’s effectiveness, we need to know how visible the brand is across key channels now. That includes its GEO share of voice, and how often it is being recommended by AI search engines. Getting that holistic picture means we can track a campaign’s influence throughout the entire buyer journey – like traffic to landing pages, overall web performance, ad conversion rates, and email engagement. The result: a clear connection between marketing activity, leads, and – ultimately – revenue.
At 3Thinkrs, our growth marketing campaigns are fully integrated, and data driven. They combine brand storytelling with marketing, PR, and sales strategies. They focus on the creative talk track that ensures the brand and campaign stands out in a noisy market. And they weave-in product and service storytelling, to drive the customer from brand recognition to sales conversion.
Earning B2B brand trust comes from building credible third-party signals and consistent brand behaviour. At 3Thinkrs, we help our clients achieve it with a blend of authentic storytelling, analyst recommendations, customer stories, partner endorsements, influencer engagement, and media coverage. It’s also earned through employee advocacy, and by consistently showing up in ways that meet customer expectations.
Brand trust is measured through a mix of quantitative and qualitative signals. These include NPS scores, Google recommendations, customer surveys, analyst coverage, Reddit discussions, and sentiment across AI search engines and media articles. Together, these indicators show not just reach, but belief and advocacy. 3Thinkrs works with clients to identify and track the trust signals that inform and shape their brand strategy.
At 3Thinkrs, we believe brand marketing campaigns can accelerate shifts in brand perception by giving brands a clear, consistent voice in the market. By fusing creative storytelling with disciplined, rationalised messaging, brands can build greater share of voice and share of mind. Doing this well requires investment in creativity and end-to-end marketing storytelling, not one-off tactics.
Consistency comes from simplification. We distil a brand’s voice, values, and positioning into clear storytelling arcs that can be repeated across channels. Every piece of content is created with the brand front-of-mind, reinforcing key messages and ensuring consistency wherever the campaign shows up.
3Thinkrs starts by understanding the brand or sales challenge, and whether the business needs to pivot its positioning or double down on existing messaging. We then bring together creatives and storytellers to develop a central campaign idea that can carry the brand’s voice. Once that theme is defined, we align on the go-to-market approach, ensuring the launch and long-tail activity work together to build influence over time.
3Thinkrs works with some of the most notable B2B brands in the industry, helping them to lead the conversation and disrupt the status quo. We advise scale-ups, unicorns, and billion-dollar tech brands in sectors like AI, data, cybersecurity, energy, telecoms, finance, law, and infrastructure. Check out our case studies for examples of 3Thinkrs’ wide-ranging work.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
Brand positioning
Repositioning LG from a consumer electronics giant to a B2B technology partner
190 media stories helped showcase LG’s business technology portfolio
Data-led PR
Turning Biscuit’s pet care data into headlines reaching millions of UK dog owners
5.9 million coverage views in two months through data-driven storytelling
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
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3Thinkrs shares its approach to work trips, handovers, and encouraging true time off
3Thinkrs comments on Google’s strategic market status in online search following CMA investigation