Fresh Ink
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
Driving real brand influence through media relations is grounded in three dimensions: brand reach, audience relevance, and AI recommendations. We focus on securing coverage that buyers read, trust, and act upon. It’s a balancing act, weighing up the strategic value of established publishing houses (e.g. international premium media titles, national business publications, and tier-one trade media) versus emerging pockets of influence, like Substack writers, podcasts, and weekly newsletters.
We connect the dots, tailoring stories to specific journalist beats, news moments, and editorial priorities. And we know when to use different B2B PR tactics to land coverage – for example, newsjacking a breaking story, securing an op-ed, or driving wide reach with data-led angles that make journalists want to engage.
3Thinkrs develops corporate storytelling, ESG narratives, award strategies, and crisis playbooks. We act as a trusted advisor to leadership teams, helping brands stay credible, calm, and in control. That’s before, during, and after critical moments.
Corporate comms programmes are a core part of B2B PR, aligning leadership vision with company values, business performance, and product innovation. Done well, with one cohesive story, it builds confidence with employees, investors, customers, and the media – especially during moments of change or scrutiny.
Preparation is everything. Start by defining risk scenarios and establishing clear response protocols. That way, when issues arise, your organisation responds quickly, consistently, and with authority, rather than reacting under pressure.
3Thinkrs develops corporate storytelling, ESG narratives, award strategies, and crisis playbooks. We act as a trusted advisor to leadership teams, helping brands stay credible, calm, and in control. That’s before, during, and after critical moments.
In B2B PR, influence spans industry bodies, government ministers, analysts, creators, journalists, operators, and respected practitioners. These voices shape buying decisions, policy changes, and how supply chains can act together.
We map influence by credibility, reach, and relevance, not necessarily by follower count. Our focus is on which voices your audiences trusts and pays attention to, whether that’s industry experts, niche creators, or established figures shaping category conversations.
3Thinkrs builds authentic influencer programmes rooted in insight, access, and shared value. We create collaborations that feel credible, not transactional – driving sustained perception change, engagement, and long-term brand authority.
Analyst relations programmes are a specialised part of B2B PR, educating analysts at firms such as Gartner, Forrester, and IDC on a brand’s differentiation, strengths, and product or service roadmap within a specific category. This requires consistent engagement, careful tracking of relevant reports, and an open, evidence-based dialogue about how the brand helps its customers. The goal isn’t just inclusion. It’s about shaping how the brand is positioned in reports that buyers trust (e.g., Forrester Wave, Gartner Magic Quadrant).
It starts with understanding each analyst’s specific beat — what they cover, when they publish, and how they prefer to engage. From there, you build a structured engagement plan that gives them access to the right spokespeople, whether that’s a visionary CEO, product leader, or sales expert. The final piece is consistency: regular briefings, thoughtful follow-ups, and sharing credible evidence that helps analysts do their jobs better.
3Thinkrs manages analyst engagement end to end. We start by working with spokespeople to define the message and the perception shift the company wants to achieve. From there, we develop the content that supports that change and prepare spokespeople to deliver it clearly and succinctly. Finally, we manage annual planning with monthly adjustments to ensure the brand shows up at the right moments to influence analyst coverage.
3Thinkrs works with some of the most notable B2B brands in the industry, helping them to lead the conversation and disrupt the status quo. We advise scale-ups, unicorns, and billion-dollar tech brands in sectors like AI, data, cybersecurity, energy, telecoms, finance, law, and infrastructure. Check out our case studies for examples of 3Thinkrs’ wide-ranging work.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
Brand positioning
Repositioning LG from a consumer electronics giant to a B2B technology partner
190 media stories helped showcase LG’s business technology portfolio
Data-led PR
Turning Biscuit’s pet care data into headlines reaching millions of UK dog owners
5.9 million coverage views in two months through data-driven storytelling
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
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3Thinkrs shares its approach to work trips, handovers, and encouraging true time off
3Thinkrs comments on Google’s strategic market status in online search following CMA investigation