Ruth Jones is a seasoned B2B specialist with 20 years’ experience developing results-driven brand, marketing, and PR strategies. As CEO of 3Thinkrs, she works closely with CEOs, CMOs, and comms leaders to advise on both strategy and tactics, leveraging her experience from advising start-ups and major brands including BlackBerry, CrowdStrike, FloQast, DLA Piper, LG Business Solutions, McKinsey, Informatica, and Virgin Media.

She is known for helping clients to quickly identify their ownable space and building out communications programmes that enable them to capture a greater share of voice, share of AI search, and share of market.

Specialisms

• AI-powered insights
• Brand strategy and narrative development
• Campaign ideation, strategy, and execution
• PR and communications strategy
• Social selling and thought leadership
• Data-driven storytelling
• Integrated marketing consultancy
• B2B marketing and sales content creation and enablement

Client and industry experience

• AI and data: Archive360, Informatica, SAS, QuantumBlack AI by McKinsey
• Consultancies: DLA Piper, DMW Group, McKinsey & Company
• Cybersecurity: BlackBerry, CoreView, CrowdStrike, SailPoint, Zscaler, Symantec
• Energy: BEAMA, FUNDAMENTALS, Lucy Electric, vaylens, LG Business Solutions
• HR and Fintech: Silverfin, FloQast, Sage, GoodShape, WorkAthlete
• IT management: ManageEngine, ServiceNow
• Telco: Aruba Networks, Virgin Media Business, Interoute, GTT, Interxion

Awards and recognition

• 3Thinkrs shortlisted as one of PR Moment’s 2026 Best B2B Agencies and Best Tech Agencies
• 3Thinkrs ranked among the UK’s Top 150 Technology PR Agencies by PRWeek
• Featured in PRovoke’s 2023 Fast Movers Global Table
• Best Data-Driven Storytelling Campaigns for GoodShape, Silverfin, and SAS
• Launched Best New Agency: SABRE (2023), PRCA (2023), PR Moment (2023), UK Agency Awards (2022)
• Professional Diploma in Digital Marketing, Digital Marketing Institute
• Marketing Management Degree, University of Northumbria
• Google Digital Garage Certification