Oliver Smith is Head of Content at 3Thinkrs. His work centres on creative content strategies that launch and reposition brands, products, and services. His data-driven eye for online brand visibility ensures that brands can multiply their impact to accelerate growth.

Olly began his career as an online PR executive at Search Laboratory. Since then, he has developed a distinctive craft for weaving data-driven storytelling with creativity, to turn ideas into award-winning campaigns. He has worked both in-house and agency side over the past twelve plus years, both for B2B and B2C clients in diverse industries, with particular depth in SaaS, tech, and lifestyle.

Specialisms

• AEO, GEO, SEO
• Brand and proposition development
• Copywriting and online PR
• Creative asset production
• Data-driven thought leadership
• Social media amplification

Awards and recognition

• Best Data-Driven Storytelling campaigns for GoodShape and Silverfin
• 3Thinkrs shortlisted as one PR Moment’s 2026 Best B2B Agencies and Best Tech Agencies
• 3Thinkrs ranked among the UK’s Top 150 Technology PR Agencies by PRWeek

Creative life  

• Keen guitarist who has performed at Glastonbury festival (among others)
• Recorded live at Maida Vale, home to the legendary John Peel sessions