Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
You only get one chance to launch in a new market. FloQast — a $1.2bn accountancy automation SaaS business with tech unicorn status — opened its London HQ in 2021 and needed to build brand awareness in EMEA. Its cloud-based platform automates the month-end close, eliminating the most stressful period in the finance calendar. It had already won an impressive US client roster. Now it needed to win over EMEA.
3Thinkrs built a PR and communications programme that put accountants‘ pain points front and centre — positioning FloQast as a liberating innovator freeing finance professionals from outdated processes.
We targeted tier-one national and trade press with thought leadership, original UK research, feature contributions, and rapid response commentary on breaking finance news. We also leveraged FloQast CEO Mike Whitmire’s web series PBC — a comedy show designed to humanise accountancy — to secure an interview in the Financial Times and a podcast with B2B Marketing.
“Businesses across all sectors are increasingly seeing the potential that AI and automation can bring to their productivity – so this really is a watershed moment for FloQast.
“Finance professionals across the US are already championing our product, but – as with all sectors – the culture in one territory can have subtle differences to others, and we wanted to be mindful of that when we launched in EMEA.
“3Thinkrs expertly explained the nuance of navigating a new market and identifying opportunities to build awareness.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
