Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
Censornet (now TrustLayer) is a British cybersecurity firm synthesising a billion threats a day to protect SMEs worldwide. Its autonomous security engine (ASE) shares advanced threat intelligence across email, web, and cloud applications. Our challenge: defining its points of difference in a crowded cybersecurity market and building an integrated marketing programme to drive brand recall and commercial growth.
3Thinkrs began with a brand messaging project and market positioning exercise. From there, we built a six-strand integrated marketing strategy spanning: industry events (Infosecurity, Cloud & Cyber); a thought leadership campaign built on proprietary research into the seven core problems Censornet’s customers wanted to solve; lead nurture; customer success; UK media relations; and fully integrated content across earned, owned, and paid channels.
A flexible PR model — replacing fixed monthly retainers with adjustable spend — allowed budget to be optimised around business priorities.
„3Thinkrs have great strategic and creative minds. They quickly applied our strategy across earned, owned, and paid channels.“
Ali Griffiths
Former CMO
„3Thinkrs doesn’t operate like a traditional agency. Their ability to insert Censornet into the breaking news agenda, and then translate this into social and owned content, helped deliver great results.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
