Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
When Kensu partnered with 3Thinkrs, the challenge was two-fold: raise brand awareness of a first-of-its-kind data observability product, and do it in a category that had only just started to emerge.
Data observability was growing fast (projected CAGR of 8.2% from 2022–2032) — but with hype building quickly, capturing attention early was critical. Kensu needed its message heard clearly across both the US and UK before the category became crowded.
Our PR strategy was built around product and partner storytelling — focusing on the deep practical benefits of Kensu’s technology: complete visibility and control over data environments, real-time data health monitoring, and the ability to diagnose flaws before they became problems.
We positioned data observability as a capability technology leaders needed to master to stay competitive, and associated Kensu with the birth of the category — establishing it as a pioneer, not a follower.
“3Thinkrs strategically aligned our thought-leadership programme with our go-to-market messages. It helped inject Kensu into the growing discussion around data observability and position our technology within the developing category. The team secured editorial placements in key publications across US and UK media, ensuring the visibility of our brand and proposition to prospective customers.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
