Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
ManageEngine — a provider of IT management software covering an organisation’s entire infrastructure — had achieved 25% year-on-year growth in the UK in 2022. The next phase was expansion: opening two new UK data centres. The goal was to use the announcement to build brand presence and credibility with tier-one media, while addressing a real concern among UK businesses: data sovereignty and data privacy in a post-Brexit world.
3Thinkrs positioned the data centre launch not simply as an infrastructure story, but as a solution to the data security concerns UK businesses were actively navigating — from privacy and compliance to data loss prevention and endpoint security.
Our PR strategy secured interviews between ManageEngine’s senior leadership and tier-one media, using the announcement as the news hook for longer-form, message-rich conversations that would build brand recognition and credibility.
“The opening of two new data centres in the UK was a major announcement for ManageEngine and underpinned our expansion strategy in the UK.
“When it comes to data, the needs and wants of our UK customers are always changing. 3Thinkrs helped us deliver maximum benefit from the announcement, by identifying customer pain points and addressing them through the provision of the data centre facility.
“It was important we could use the news to extend our reach and build on our existing brand awareness. We achieved this through the coverage we secured, and a number of senior leadership interviews with tier 1 media, helping to build profile.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
