Marketing
Making life better with technology: Building on LG’s household name to become a B2B leader
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
Born from the legacy of Compleo Charging Software, vaylens was created to optimise and simplify its EV charging infrastructure across Europe. With its hardware-independent software platform compatible with multiple manufacturers, vaylens enables businesses to manage energy distribution, monitor charging station performance, and streamline billing processes.
Tasked with boosting brand awareness in its native-DACH region and entering the UK market, vaylens partnered with 3THINKRS to drive awareness and impact in the UK. This mission wasn’t just about launching a new brand—it was about positioning vaylens as a leader of sustainable energy solutions and a key player in the electrification revolution.
3THINKRS collaborated with vaylens’s corporate marketing team, its UK sales team and the EPOS Marketing team in Germany to craft a PR campaign that introduced the new brand and positioned it as a leading innovator in the EV charging space.
To cut through the noise, we focused on vaylens’s key differentiators: its ability to streamline EV charging network management and deliver actionable insights for operators.
Our strategy was designed to address the unique market dynamics of both the UK and DACH regions.
This included:
“We sought an agency network with deep knowledge of the evolving EV charging landscape, specifically a team who could tell our story internationally. 3THINKRS impressed us with their storytelling expertise and ability to quickly bring to life the impact vaylens could have on the EMEA market.
“Our international success relies on our ability to have a red-thread narrative that transcends boundaries and sectors, and this combined team brings just that – one team that ensured our core message was seamlessly delivered across regions, but with a local market flavour that connected to core audiences.”
Name, company, position
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
